Head of Marketing

£45,000 - £55,000

Staffordshire - Permanent

Posted: 1 month ago

Ref: D0034048

 

OVERVIEW

Looking for a role with an agency environment and way of working within a client-side marketing function?

 

Like the sound of joining a company that embraces marketing and aligns it with the growth strategy of the business.

 

You’ll report directly to, and work closely with the Sales & Marketing Director. As second in charge you will execute a multi-channel approach to delivering the marketing and sales strategy. This will include eCRM, Campaign Management, Digital Marketing and Social Media, Offline Comms and Collateral, POS, SMS and content production.

 

The role

 

  • You’ll lead the multi-channel marketing and sales team of 13, ensuring the marketing strategy is delivered in line with the overarching business strategy.
  • You’ll develop the brand strategy whilst ensuring each marketing project or campaign is fully integrated and on-brand
  • You’ll ensure a customer first approach to enhance the customer experience & engagement
  • You’ll have a strong aptitude for thinking and planning strategically as well as being vital to overseeing the execution and delivery of a full marketing and PR calendar
  • You’ll devise both B2B and B2C seasonal integrated marketing campaigns that are targeted for both customer acquisition and retention
  • You’ll support in managing the marketing team instilling an in-house marketing agency way of working

 

You will

 

  • Be experienced in strategic marketing management in line with the business objectives
  • Have experience leading a multi-channelled marketing team
  • Be a commercial marketer and be able to analyse data to offer actionable insight through the analysis of trends
  • Have experience leading digital channels such as SEO and PPC
  • Have experience creating industry leading campaigns to engage new customers
  • Have a “can do” attitude whilst being very organised and meticulous
  • Be comfortable interpreting data and offering actionable insight and then using this to drive successful marketing campaigns

 

If you would like more information please click apply! Alternatively drop James Gyoury-Hales a note on Linkedin!

 

THE ROLE & RESPONSIBILITIES

 

REQUIREMENTS

 

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Profile - James Hales

YOUR CONSULTANT

James Hales

Head of Marketing

M 07949674829

T 0115 8700300

E jamesh@distinct
recruitment.com

Meet James...