Digital Acquisition Manager – DeadHappy

£35,000 - £45,000

Leicestershire - Permanent

Posted: 4 months ago

Ref: D0028707



Tucked away in the heart of Leicester, there’s a business challenging the market and changing attitudes towards death. By facilitating the creation of 1 million death wishes.

This is Dead Happy. This is Life Insurance. Redesigned.

When you walk through the door, into the small, open plan office your eyes are immediately drawn to the pink graffiti on the wall. One of their favourite quotes is “Suits don’t make you smart”. This sums Dead Happy up pretty well.

So, what will you be a part of?

“World Domination” according to Phil, the co-founder. The belief is clear to see.

The first stop is 1 million Deathwishes. You’ll play a huge part in this.

These are not a desire for self-annihilation, they’re simply a way of allowing their customers to express what they would like to happen when they die. This could be anything from paying off your mortgage, through to funding a wake in Ibiza for their pals.

Start Up life isn’t for everyone and Dead Happy are no different. We totally get that.




  • Manage conversion-led campaigns across paid advertising channels to increase sales and raise brand awareness
  • Own the growth strategy & execution for key acquisition channels, including the testing roadmap
  • Develop high performing ad and landing page copy for PPC and Paid Social
  • Brief campaigns and creative iterations to our designers
  • Understand and manage attribution of your channels
  • Own channel budgets and optimise to pre-agreed performance targets (CAC, ROI)
  • Work with the wider marketing team to share learnings




  • Proven experience (ideally 2-3 years but we can be flexible) working in digital marketing, brand or agency-side, focused on digital marketing
    • We’re looking for someone with confidence or specialism in one or more of the following channels:
      • PPC
      • Paid social
      • SEO/SEM
      • Native
  • Plenty of experience reporting on and optimising digital campaigns
  • Experience running A/B and multivariant tests
  • Results-driven, comfortable managing campaign benchmarks and reporting results to a wider team
  • Able to quickly test and execute new ideas as well as rebound quickly from failure
  • Strong writing skills – you’re a fantastic proof-reader and can spot mistakes from miles away
  • Can demonstrate passion about something, and the ability to influence other people to feel strongly about it too



  • Agency or external 3rd party management experience
  • Prior experience working on or for a new brand or in fintech/financial services
  • Experience using Asana for project management
  • Google Analytics and Data Studio experience
  • Accreditations in digital or content marketing will be an advantage
  • An ability to make people laugh


If you would like more information please click apply! Alternatively drop James Gyoury-Hales a note on Linkedin.






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Profile - James Hales


James Hales

Head of Marketing

M 07949674829

T 0115 8700300

E jamesh@distinct

Meet James...